“At a fairly young age I became enthusiastic about marketing and business strategies  – It was truly fascinating to experience first-hand how companies keep changing, come up with new strategies and consistently implement new technologies to stay ahead of the competition in London & New York.

After studying for a few years, Hugo Boss in New York asked me to draw up a new digital B2B strategy for their wholesale division in America – a great challenge and experience. Shortly after, I worked as a consultant for Robert Walters in Hong Kong to set up Tech & Transformation teams for MNC’s.

Later on in the job, on Thursday March 12, 2020 (Black Thursday) – I look over my shoulder and see the American stock market vanish into thin air. In that moment, I realized that change was coming for everyone and especially for “traditional B2B companies”.

B2B companies are often highly specialized and knowledge intensive. They operate in niche markets and sell complex products, which also means long sales cycles. So, with the entire world in lockdown early 2020, you can imagine many of these organizations saw their business development capabilities collapse in an instant – there was a serious need for innovation. I could not stand to see this happening. Therefore, I decided with a huge amount of support from some amazing people around me to approach companies and help them survive and grow digitally.

Since that day, we have helped many B2B organizations survive and even grow there business units both locally in Hong Kong and Holland, as internationally. We foresee an exciting future for digital B2B customers. After all, they are really in control online and have access to limitless information and choices.

Where will you be in their process?